47 episodes

My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.

The Nopalera Podcast Sandra Velasquez

    • Business
    • 4.9 • 32 Ratings

My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.

    Ep. 47 BIG NEWS: You Can Now Become An Owner In Nopalera!

    Ep. 47 BIG NEWS: You Can Now Become An Owner In Nopalera!

    In this short solo episode, Sandra invites the community to become owners and investors in Nopalera via a private WeFunder campaign.
    After meeting someone from WeFunder at her Morgan Stanley accelerator graduation who suggested the idea, she realized it made sense to open up the opportunity to the community who has helped get the brand to where it is today.  Tune in to learn more about why she chose to do this and how it works.
    Click here for more information:
    https://vimeo.com/920552735?_kx=5CM58u9ifIonHsPeHBOjQA.SBGgqT
    Click here to reserve:
    https://wefunder.com/nopalera/
    Connect with Nopalera
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    • 11 min
    Ep. 46 Kicking Off 2024 With A Request

    Ep. 46 Kicking Off 2024 With A Request

    Welcome the New Year with Sandra as she kicks off 2024 with an interactive episode, inviting your questions on the beauty industry, entrepreneurship, and embracing your self-worth. Get insights into running your own business and receive updates on the latest from Nopalera. It's your chance to engage, learn, and set the tone for a year of empowerment and success!  
    Please submit your questions and requests here: https://forms.gle/rSYUZgYXrsk78cLg9
    Connect with Nopalera
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    Join Sandra's Entrepreneurial Newsletter
    Ask a business question

    • 11 min
    Ep. 45 Stand In Your Worth Meditation

    Ep. 45 Stand In Your Worth Meditation

    In our special year-end episode, join Sandra for a short meditation experience to take a moment to pause and connect with your inner self.  It delves into the essence of self-worth, prompting you to recognize and appreciate the value you bring to every aspect of your life.  May this meditation be a source of empowerment, encouraging you to stand confidently in your worth and craft a narrative that reflects the true essence of who you are.  Embrace the power within as you embark on a new chapter in the coming New Year.  Thank you and Happy New Year!
    Connect with Nopalera
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    • 6 min
    Ep. 44 The Best Piece Of Advice

    Ep. 44 The Best Piece Of Advice

    Explore a treasure trove of wisdom in our second year-end episode, featuring personal anecdotes from the remarkable guests who shared their insights on The Nopalera Podcast throughout 2023. Delve into the diverse answers to Sandra's 'fire round' question about the best advice ever received, spanning the spectrum from practical to philosophical. Whether brief, profound or raw with emotion, each response is a source of inspiration. 
    A heartfelt thank you to all our Season 2 guests for making The Nopalera Podcast rich with real world knowledge!
    This episodes order of appearance: Anabel Quintanilla, Sam Ogborn, Angel Aviles, Beatriz Acevedo, Nikita Charuza, Christina Funke Tegbe, Taylor Bryant, Lyanne Alfaro, Alex Corral, Andrea Campos, Yessy Downs, Margarita Arriagada, Beth Carr and Sharlene Guiriba.
    Connect with Nopalera
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    • 16 min
    Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder

    Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder

    Ep. 43 Solo Episode- Gratitude For The Journey And Why It Gets Harder
    As the year comes to a close, Sandra speaks on her practice of gratitude and opens up about her entrepreneurial venture, sharing the genesis of her business and emphasizes the importance of gratitude for the journey, a mindset that has become a cornerstone of her success.  Sandra provides a raw and honest account of the difficulties that tested her resilience and how she’s maintained a positive outlook, drawing strength from the very challenges that could have easily derailed her.  This transparency is her promise to you the listener and her hope is to leave you with actionable tips for incorporating gratitude into your own entrepreneurial journey. The path of entrepreneurship is not always easy, but a grateful mindset can be a powerful compass guiding individuals through the toughest terrains on a path to success.
    Recorded November 22nd, 2023
    Connect with Nopalera
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    Join Sandra's Entrepreneurial Newsletter
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    • 15 min
    Ep. 42 Understanding Venture Capital With Sharlene Guiriba

    Ep. 42 Understanding Venture Capital With Sharlene Guiriba

    Venture capital can be elusive and seemingly untouchable so Sandra sits down with Shalene Guiriba this week to give you a down to earth perspective on what it is, how it works and where to begin.  Sharlene is a Chicago native and Filipina immigrant passionate about creating pipelines and mitigating equity gaps for under-resourced communities through investments in innovation. She focuses on early-stage VC especially across edtech, fintech, web3, climate, and AI/ML-driven deals. Before becoming a VC she started out as a CPA at Deloitte and worked as an operator at fintech startup NextCapital (acquired by Goldman Sachs).
    More about Sharlene:
    Sharlene Guiriba is an Associate at Lerer Hippeau, an early-stage venture capital firm founded and operated in New York City. Sharlene began her career as a Deloitte tax consultant advising major corporations and ex-pats on international assignments. She then built out a software operations department at NextCapital(acq’d by Goldman Sachs), a late-stage fintech startup democratizing quality retirement advice. Sharlene completed the joint MBA and MPP program at the University of Chicago’s Booth School of Business and Harris School of Public Policy. She also has her CPA and graduated with Double Majors in Accountancy and Chinese from the University of Notre Dame.
    Recorded April 3rd, 2023
    Connect with Sharlene
    Twitter
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    Connect with Nopalera
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    • 23 min

Customer Reviews

4.9 out of 5
32 Ratings

32 Ratings

Pumply ,

Amazing for anyone with an entrepreneurial spirit

I’ve been following this podcast since episode one and it’s moved me to tears and motivated me to keep going!! Representation matters and that is one thing that I LOVE about this podcast. As a latina listening to another latina talk about business and personal development I can’t help but get inspired every single time!

Yaz10042020 ,

So inspirational and insightful!

I started listening to one episode and couldn’t stop from consuming all the information given in the other episodes. I love how Sandra is relatable, and gives clear actionable advice for small business owners. The fact that she’s experienced the struggles of being a Latina business owner and has been so resourceful and strategic is so inspiring.

Doodlebug4567 ,

Love this show!

So helpful and heartfelt!

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