Ep. 38 Copywriting Your Brand DNA with Yessy Downs Of Oxford Comma
Hispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today’s inequitable landscape.
Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.
Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn’t get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu.
Recorded May 25, 2023
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