241915346891068 Ep. 17 Building in Partnership and with Community with Joanna and Leslie of Vive Cosmetics - The Nopalera Podcast

Episode 17

Published on:

5th Oct 2022

Ep. 17 Building in Partnership and with Community with Joanna and Leslie of Vive Cosmetics

This week Sandra chats with like-minded and mission based founders Joanna Rosario-Rocha and Leslie Valdivia-Rivas of Vive Cosmetics.

Leslie and Joanna, created Vive Cosmetics, the culture-conscious beauty brand to recognize the importance of not just Latinas, but of everyone who’s ever felt undervalued. They’re on a mission to make sure you always remember your worth. No matter what an outsider’s narrative has to say about you, the only story that matters is the one you’re in charge of telling.

For Joanna starting Vive Cosmetics was a dream come true. As a Latina and a beauty lover, Joanna never felt truly represented by any brand out there. While Leslie wanted to blend her love for working with the Latinx community and passion for makeup and all things beauty.

Sandra, Joanna and Leslie share their mutual love, goals and hardships in entrepreneurship as well as their mission to thrive in and inspire the LatinX community to redefine their own expectations. Their transparency is both informative and emotional so enjoy the ride!

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About the Podcast

The Nopalera Podcast
If you are a bootstrapped entrepreneur/founder ready to build a business that can scale, this podcast is for you.
My name is Sandra Velasquez and I am the Founder of Nopalera, a Mexican Botanical Bath & Body brand that celebrates an elevates culture. I founded Nopalera with a vision to change the cultural perception of the value of Latino goods in the marketplace while inspiring my community to stand in their worth. This podcast is a mix of solo episodes and conversations with industry friends where I discuss the strategies, systems, ups & downs, of building a brand from the ground up. I am very passionate about providing access to my fellow entrepreneurs about what it's really like to build a business that can scale. If you are a bootstrapped founder too, this is for you. This is for us.