Ep. 32 Building An African Beauty Brand With Christina Funke Tegbe Of 54 Thrones
In today’s episode Sandra gets behind the scenes with Christina Funke Tegbe, the founder and creative visionary behind 54 Thrones, a clean African beauty brand inspired by the richness, diversity and cultures of Africa and its people. Christina is passionate about creating a brand that is truly authentic, using natural ingredients that are grown on African soil and inspired by ancient African traditions. Having run her business for seven years now, her perseverance, integrity and self-worth is palpable in their discussion and leaves no room for doubt that all of 54 Thrones' success and accolades are just at the beginning of Christina’s legacy in the world.
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https://www.christinategbe.com/
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In 2016 I launched 54 Thrones; an award-winning African skincare brand featured in Vogue, Essence, Elle, Pop Sugar, and Byrdie Beauty. Inspired by the richness, diversity, and culture of the continent our ingredients are handcrafted in Africa by Africans. I partner with women-run cooperatives and entrepreneurs in Ghana, Egypt, Morocco, Nigeria and Uganda who handcraft the botanical ingredients that make up 54 Thrones. Through social entrepreneurship, we promote trade not aid through conducting business on the continent to change the narrative. I spoke at length about this while on the panel of the 2019 Global Shea Alliance annual meeting on the power of advancing gender equality in producing communities by supporting, and providing sustainable income opportunities for our partners. In 2020 54 Thrones won an Oprah Magazine O-ward for Best Face Oil 2020 and was chosen as one of Oprah’s Favorite Things 2020. In 2021 we were chosen as part of Sephora’s Accelerate cohort and will launch in Sephora stores later this year. We are currently sold in Nordstrom stores and other select retailers.
